Chapter 21. Response Time
Published Online: 28 SEP 2009
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Packaging Research in Food Product Design and Development
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Response Time, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch21
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- temptations of technology;
- response time, attitudes, and behavior;
- deconstructing response time into time to process;
- measuring response time in simplest possible way;
- people “learning” to respond faster with practice;
- elements driving response time;
- ordinary least squares with no additive constant;
- philosophical tradition - operationism;
- consumers and conventional geo-demographic variables;
- response time in signaling mental processes
This chapter contains sections titled:
Pragmatics and Thoughts About Experiments
What We Knew Before These Studies and How That Knowledge Informed Our Efforts
How Long Does a Person Look Before He Responds?
Does an Individual Demonstrate a Consistent Style that Can Be Evidenced Through Response Time?
Do People “Learn” to Respond Faster with Practice?
What Holds the Eye—How Elements Drive Response Time
Individual Inspection Styles—Are There Segments?
Postscript—Response Times, Network Effects, and the Value of Designed Experiments