Chapter 23. Taking Stock and Summing Up
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch23
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Taking Stock and Summing Up, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch23
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- world of packaging - taking stock and summing up;
- packaging - important medium for communication;
- speed of selection as friend to researcher;
- daily briefing and Food Production Daily website;
- package design - key focus of today's world of packaged goods;
- new designs (art/technology) and creative business applications;
- subjective measurement - is here to stay;
- experimentation and experimental design;
- measuring responses - eye tracking and heat maps, or fMRI;
- world of packaging and the world of science
Summary
This chapter contains sections titled:
Observation 1. In a World of Ever Faster, the Package Will Become an Even More Important Medium for Communication
Observation 2. Package Design is Becoming a Key Focus of Today's World of Packaged Goods, and in So Doing Package Design Will Become Both an Art and a Science
Observation 3. Economic Factors Will Advance Package Design in Two Ways—New Designs (Art/Technology) and Creative Business Applications (i.e., Size Reduction)
Observation 4. Measurement Is Here to Stay
Observation 5. Experimentation and Experimental Design Are Increasingly Accepted
Observation 6. Expect More Technology for Package Research
Observation 7. We Still Don't Know What Works
References