23. Taking Stock and Summing Up

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2 and
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch23

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Taking Stock and Summing Up, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch23

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330



  • world of packaging - taking stock and summing up;
  • packaging - important medium for communication;
  • speed of selection as friend to researcher;
  • daily briefing and Food Production Daily website;
  • package design - key focus of today's world of packaged goods;
  • new designs (art/technology) and creative business applications;
  • subjective measurement - is here to stay;
  • experimentation and experimental design;
  • measuring responses - eye tracking and heat maps, or fMRI;
  • world of packaging and the world of science


This chapter contains sections titled:

  • Observation 1. In a World of Ever Faster, the Package Will Become an Even More Important Medium for Communication

  • Observation 2. Package Design is Becoming a Key Focus of Today's World of Packaged Goods, and in So Doing Package Design Will Become Both an Art and a Science

  • Observation 3. Economic Factors Will Advance Package Design in Two Ways—New Designs (Art/Technology) and Creative Business Applications (i.e., Size Reduction)

  • Observation 4. Measurement Is Here to Stay

  • Observation 5. Experimentation and Experimental Design Are Increasingly Accepted

  • Observation 6. Expect More Technology for Package Research

  • Observation 7. We Still Don't Know What Works

  • References