Chapter 4. Patterns in Packages: Learning from Many Packages and Many Attributes
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch4
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Patterns in Packages: Learning from Many Packages and Many Attributes, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch4
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- patterns in packages - learning from packages and other attributes;
- SCIP, the Society for Competitive Intelligence Professionals;
- making sense of competition—profiles and patterns;
- ritualistic paired comparison task;
- analyzing data for shelf-stable milks;
- ratings of liking;
- tests that we run - simply passive reports of aspect of reality;
- testing several products and learning more;
- consumer respondent need - not rating every attribute on a common scale;
- in-market products and future use patterns
Summary
This chapter contains sections titled:
Introduction—By Way of History
Making Sense of the Competition—Profiles and Patterns
What Do We Learn from Many Products?
Analyzing Data for Shelf-Stable Milks
Now What Do We Do?
Summing Up—What We Learned and What We Did Not Learn from This Exercise
References