4. Patterns in Packages: Learning from Many Packages and Many Attributes

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2 and
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch4

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Patterns in Packages: Learning from Many Packages and Many Attributes, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch4

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330

SEARCH

Keywords:

  • patterns in packages - learning from packages and other attributes;
  • SCIP, the Society for Competitive Intelligence Professionals;
  • making sense of competition—profiles and patterns;
  • ritualistic paired comparison task;
  • analyzing data for shelf-stable milks;
  • ratings of liking;
  • tests that we run - simply passive reports of aspect of reality;
  • testing several products and learning more;
  • consumer respondent need - not rating every attribute on a common scale;
  • in-market products and future use patterns

Summary

This chapter contains sections titled:

  • Introduction—By Way of History

  • Making Sense of the Competition—Profiles and Patterns

  • What Do We Learn from Many Products?

  • Analyzing Data for Shelf-Stable Milks

  • Now What Do We Do?

  • Summing Up—What We Learned and What We Did Not Learn from This Exercise

  • References