Chapter 5. A Gentle Introduction to the World of Systematics
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch5
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) A Gentle Introduction to the World of Systematics, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch5
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- systematic research and world of systematics;
- systematic research - creation of test concepts or stimuli;
- rating perceived numerosity or denseness of package;
- changing one variable and how the person responds;
- reality is complex and variables which are not always dialed;
- looking for patterns in numbers;
- regression analysis - relation between one or more independent variables and dependent variable;
- modeling and “on-off ” or “ yes-no”;
- arrays of 1s and 0s—useful system representing combinations;
- creating a combination and estimating total healthfulness - testing ALL COMBINATIONS
Summary
This chapter contains sections titled:
Introduction
The Simplest Case—Change One Variable and See How the Person Responds
Reality Is Complex, and Variables Can't Always Be Dialed
Beyond One at a Time—Looking at Several Variables at Once
Beyond Tables to Models
Extending Our Approach to the More Simple Case—Present/Absent
Arrays of 1s and 0s—A Useful System to Represent the Combinations
References
Further Reading