5. A Gentle Introduction to the World of Systematics

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2 and
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch5

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) A Gentle Introduction to the World of Systematics, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch5

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330



  • systematic research and world of systematics;
  • systematic research - creation of test concepts or stimuli;
  • rating perceived numerosity or denseness of package;
  • changing one variable and how the person responds;
  • reality is complex and variables which are not always dialed;
  • looking for patterns in numbers;
  • regression analysis - relation between one or more independent variables and dependent variable;
  • modeling and “on-off ” or “ yes-no”;
  • arrays of 1s and 0s—useful system representing combinations;
  • creating a combination and estimating total healthfulness - testing ALL COMBINATIONS


This chapter contains sections titled:

  • Introduction

  • The Simplest Case—Change One Variable and See How the Person Responds

  • Reality Is Complex, and Variables Can't Always Be Dialed

  • Beyond One at a Time—Looking at Several Variables at Once

  • Beyond Tables to Models

  • Extending Our Approach to the More Simple Case—Present/Absent

  • Arrays of 1s and 0s—A Useful System to Represent the Combinations

  • References

  • Further Reading