Chapter 9. Defining the New Package: Specifying the Package at the Concept Level
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch9
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Defining the New Package: Specifying the Package at the Concept Level, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch9
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- packaging - part of new product;
- “early-stage” projects in new product design;
- exploring ideas—strategies, hazards, remedies;
- product concept and various elements;
- differences in countries and cultures of the world;
- transnational segments—where “packaging action” lives;
- convenience seekers;
- gamut of package features;
- estimating “missing data” and “dimensionalization”;
- use of dimensionalization in IdeaMap ®
Summary
This chapter contains sections titled:
Introduction
The Story Behind the Data
Formulating the Problem—What Exactly Should the Product Features Be?
Exploring Many Ideas—Strategies, Hazards, Remedies
Dealing with “Very Many” Elements for a Product Concept
A First Foray into the Day—Looking at Some of the Elements “by Country”
Transnational Segments—Where the “Packaging Action” Lives
Exploring the Whole Gamut of Package Features
Summing Up
Technical Appendix—How to Run Very Large Studies with Many Elements
References