Chapter 10. Globalizing the Local: The Case of an Egyptian Superhero Comic

  1. Nikolas Coupland
  1. Theo van Leeuwen and
  2. Usama Suleiman

Published Online: 7 OCT 2010

DOI: 10.1002/9781444324068.ch10

The Handbook of Language and Globalization

The Handbook of Language and Globalization

How to Cite

van Leeuwen, T. and Suleiman, U. (2010) Globalizing the Local: The Case of an Egyptian Superhero Comic, in The Handbook of Language and Globalization (ed N. Coupland), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324068.ch10

Publication History

  1. Published Online: 7 OCT 2010
  2. Published Print: 6 AUG 2010

ISBN Information

Print ISBN: 9781405175814

Online ISBN: 9781444324068

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Keywords:

  • globalizing the local - case of Egyptian superhero comic;
  • comics, themes of pan-Arab solidarity, anti-imperialism, anti-Zionism, and glory of Arab history and heritage;
  • ‘cultural imperialism,’ minimizing impact, that American global cultural imports - localized and indigenized;
  • narrative adaptation;
  • The Year of the Beast;
  • translating narrative and dialogue;
  • narrative boxes, a great deal more in the English version;
  • thought bubbles, frequency in the Arabic versions;
  • graphic prosody substitutes - and Arabic version;
  • multi-modality

Summary

This chapter contains sections titled:

  • Introduction

  • Narrative Adaptation

  • Translating Narrative and Dialogue

  • Multi-modality

  • Conclusion

  • References