Chapter 15. Language as Resource in the Globalized New Economy

  1. Nikolas Coupland
  1. Monica Heller

Published Online: 7 OCT 2010

DOI: 10.1002/9781444324068.ch15

The Handbook of Language and Globalization

The Handbook of Language and Globalization

How to Cite

Heller, M. (2010) Language as Resource in the Globalized New Economy, in The Handbook of Language and Globalization (ed N. Coupland), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324068.ch15

Publication History

  1. Published Online: 7 OCT 2010
  2. Published Print: 6 AUG 2010

ISBN Information

Print ISBN: 9781405175814

Online ISBN: 9781444324068

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Keywords:

  • language, values and markets under globalization;
  • language, as resource in the globalized new economy;
  • emergence of globalized new economy - new conditions for production of language practices;
  • tension, between anonymous, agentless and transferrable forms of standardization;
  • hierarchy and ethnolinguistic categorization overlap - Canadian labor market, legitimating class hierarchy reproduction;
  • linguistic resource management;
  • language commodification - renewing questions familiar to sociolinguists;
  • production, distribution and attribution of value to linguistic resources;
  • language as resource, language as system - nation–states and post-nationalism;
  • analyzing linguistic forms and practices - in specific political–economic conditions

Summary

This chapter contains sections titled:

  • What Is Global? What Is New?

  • The Management of Linguistic Resources

  • The Production, Distribution, and Attribution of Value to Linguistic Resources

  • Language as Resource, Language as System: Nation–States and Post-Nationalism?

  • References