Chapter 17. Indexing the Local

  1. Nikolas Coupland
  1. Barbara Johnstone

Published Online: 7 OCT 2010

DOI: 10.1002/9781444324068.ch17

The Handbook of Language and Globalization

The Handbook of Language and Globalization

How to Cite

Johnstone, B. (2010) Indexing the Local, in The Handbook of Language and Globalization (ed N. Coupland), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324068.ch17

Publication History

  1. Published Online: 7 OCT 2010
  2. Published Print: 6 AUG 2010

ISBN Information

Print ISBN: 9781405175814

Online ISBN: 9781444324068



  • indexing the local;
  • attention to linguistic variation world-wide - documentation and revival of dying languages;
  • regional dialects in contact;
  • dialect awareness - attitudes about regional varieties vis-à-vis other varieties;
  • regional dialects and evaluative attitude awareness accompanying dialect awareness - stylized performances of localness;
  • economic and cultural globalization - social and geographical mobility and dialect contact, and contradictory trends;
  • localities, products of experience and discourse;
  • humans, born with tendency to pay attention to talk - making certain kinds of generalizations;
  • mobility and resemioticization;
  • ‘Rupture’ labelling the idea that contemporary economic and cultural change - being unlike anything that has happened before


This chapter contains sections titled:

  • Regional Dialects in Contact

  • Dialect Awareness

  • Place, Indexical Order, and the Resemioticization of Regional Forms

  • Mobility and Resemioticization

  • Discussion

  • References