Chapter 20. Meanings of ‘Globalization’: East and West

  1. Nikolas Coupland
  1. Peter Garrett

Published Online: 7 OCT 2010

DOI: 10.1002/9781444324068.ch20

The Handbook of Language and Globalization

The Handbook of Language and Globalization

How to Cite

Garrett, P. (2010) Meanings of ‘Globalization’: East and West, in The Handbook of Language and Globalization (ed N. Coupland), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324068.ch20

Publication History

  1. Published Online: 7 OCT 2010
  2. Published Print: 6 AUG 2010

ISBN Information

Print ISBN: 9781405175814

Online ISBN: 9781444324068



  • meanings of ‘Globalization’ - East and West;
  • public perceptions of globalization - across countries;
  • academic and professional debate on globalization - hyperglobalizers, skeptics and transformationalists;
  • cultural issues, strong presence in globalization literature;
  • diversity of views - on nature and scope of globalization;
  • International Labour Organization (ILO) - concerns and aspirations of people in general;
  • data processing and analysis;
  • culture, unity, cooperation and diversity;
  • different groups' orientations - overall positivity and negativity in respondents' perceptions;
  • communication and technology


This chapter contains sections titled:

  • Introduction

  • Motivations for the Study

  • Methodological Issues

  • Method

  • Results and Discussion

  • References