Chapter 6. Panlingual Globalization

  1. Nikolas Coupland
  1. Jonathan Pool

Published Online: 7 OCT 2010

DOI: 10.1002/9781444324068.ch6

The Handbook of Language and Globalization

The Handbook of Language and Globalization

How to Cite

Pool, J. (2010) Panlingual Globalization, in The Handbook of Language and Globalization (ed N. Coupland), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324068.ch6

Publication History

  1. Published Online: 7 OCT 2010
  2. Published Print: 6 AUG 2010

ISBN Information

Print ISBN: 9781405175814

Online ISBN: 9781444324068

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Keywords:

  • panlingual globalization;
  • unilingual globalization prediction;
  • information and communication technology (ICT) - modeled as promoting global interactivity among communities;
  • globalization and unilingualization;
  • panlingual globalization strategies;
  • strategy 1-marketing multilingualism;
  • strategy 2 - ecolinguistic compensation;
  • strategy 3 - linguistic subsidiarity;
  • engineering panlingual globalization;
  • PanLex project - addressing three major challenges

Summary

This chapter contains sections titled:

  • Predicting Unilingual Globalization

  • Strategies for Panlingual Globalization

  • Engineering Panlingual Globalization

  • Prototypes, Experiments, and Results

  • Future and Related Work

  • Conclusion

  • References