Introduction

The Study of Rhetoric and Public Address

  1. Shawn J. Parry-Giles Professor Director1 and
  2. J. Michael Hogan PhD Professor scholarly advisor2
  1. Shawn J. Parry-Giles Professor Director1 and
  2. J. Michael Hogan PhD Professor scholarly advisor2

Published Online: 5 MAY 2010

DOI: 10.1002/9781444324105.ch

The Handbook of Rhetoric and Public Address

The Handbook of Rhetoric and Public Address

How to Cite

Parry-Giles, S. J. and Hogan, J. M. (2010) Introduction, in The Handbook of Rhetoric and Public Address (eds S. J. Parry-Giles and J. M. Hogan), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324105.ch

Editor Information

  1. 1

    University of Maryland, USA

  2. 2

    Pennsylvania State University, USA

Author Information

  1. 1

    University of Maryland, USA

  2. 2

    Pennsylvania State University, USA

Publication History

  1. Published Online: 5 MAY 2010
  2. Published Print: 16 APR 2010

ISBN Information

Print ISBN: 9781405178136

Online ISBN: 9781444324105

SEARCH

Keywords:

  • study of rhetoric and public address;
  • President Barack Obama's victory, and power of his oratory - his mastery of the spoken word;
  • electronic mass media, dramatically changing our conception of “eloquence” over the years;
  • Obama's election - reminding us, that oratory still matters in US politics;
  • Obama, from political obscurity - to the highest office in the land, and strength of his platform oratory;
  • field of public address - in terms of subject matter and critical perspectives;
  • public address scholars, sharing a common ground;
  • past and future of rhetoric and public address;
  • questions of effect - in rhetoric and public address;
  • Handbook of Rhetoric and Public Address - meeting needs in the field

Summary

This chapter contains sections titled:

  • The Past and Future of Rhetoric and Public Address

  • Part I: The History and Prospects of Rhetoric and Public Address

  • Part II: Basic Research in Rhetoric and Public Address

  • Part III: Text and Context in Rhetoric and Public Address

  • Part IV: Questions of Effect in Rhetoric and Public Address

  • Part V: The Politics of Rhetoric and Public Address