Chapter 11. Theory and Public Address

The Allusive Mr. Bush

  1. Shawn J. Parry-Giles Professor Director2 and
  2. J. Michael Hogan PhD Professor scholarly advisor3
  1. John M. Murphy Associate Professor

Published Online: 5 MAY 2010

DOI: 10.1002/9781444324105.ch11

The Handbook of Rhetoric and Public Address

The Handbook of Rhetoric and Public Address

How to Cite

Murphy, J. M. (2010) Theory and Public Address, in The Handbook of Rhetoric and Public Address (eds S. J. Parry-Giles and J. M. Hogan), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444324105.ch11

Editor Information

  1. 2

    University of Maryland, USA

  2. 3

    Pennsylvania State University, USA

Author Information

  1. University of Illinois, USA

Publication History

  1. Published Online: 5 MAY 2010
  2. Published Print: 16 APR 2010

ISBN Information

Print ISBN: 9781405178136

Online ISBN: 9781444324105



  • theory and public address, The Allusive Mr. Bush;
  • Edwin Black's Rhetorical Criticism, A Study in Method - Black changing the terrain of public address studies;
  • “modes of reflection” – pondering over relationships between rhetorical theory and public address;
  • Black's demolition of neo-Aristotelianism and Brockriede's attack on criticism - merely categorizing, classification falling into bad odor;
  • Jasinski's Sourcebook on Rhetoric and Richard Lanham's A Handlist of Rhetorical Terms;
  • Lincoln's Second Inaugural, standards by which succeeding instances are judged;
  • critical rhetoric, manifestation of this impulse in public address studies;
  • George W. Bush's Second Inaugural - Bush dealing less with need to enact his leadership but more onjustifying his foreign policy;
  • Black's work, a desire to “use all that there is to use”;
  • rhetorical theory and the art of oratory - creatures of public controversy


This chapter contains sections titled:

  • Modes of Reflection

  • Allusive Shadows