Chapter 12. Marketing and Conservation: How to Lose Friends and Influence People
- Nigel Leader-Williams Professor of Biodiversity Management Director3,
- William M. Adams3 and
- Robert J. Smith Research Fellow Senior Fellow4
Published Online: 3 AUG 2010
Copyright © 2010 Blackwell Publishing Ltd
Trade-Offs in Conservation: Deciding What to Save
How to Cite
Smith, R. J., Veréssimo, D. and MacMillan, D. C. (2010) Marketing and Conservation: How to Lose Friends and Influence People, in Trade-Offs in Conservation: Deciding What to Save (eds N. Leader-Williams, W. M. Adams and R. J. Smith), Wiley-Blackwell, Chichester, UK. doi: 10.1002/9781444324907.ch12
Department of Geography, University of Cambridge, Downing Place, Cambridge CB2 3EN, UK
Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, Marlowe Building, University of Kent, Canterbury CT2 7NR, UK
- Published Online: 3 AUG 2010
- Published Print: 10 SEP 2010
Print ISBN: 9781405193832
Online ISBN: 9781444324907
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