38. Week 1: Influencing the Reptile Mind

  1. Martin Cohen

Published Online: 21 APR 2011

DOI: 10.1002/9781444327960.ch38

Mind Games: 31 Days to Rediscover Your Brain

Mind Games: 31 Days to Rediscover Your Brain

How to Cite

Cohen, M. (2010) Week 1: Influencing the Reptile Mind, in Mind Games: 31 Days to Rediscover Your Brain, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444327960.ch38

Publication History

  1. Published Online: 21 APR 2011
  2. Published Print: 29 OCT 2010

ISBN Information

Print ISBN: 9781444337099

Online ISBN: 9781444327960

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Keywords:

  • Week 1 - Influencing The Reptile Mind;
  • Paul Broks, neurologist, or mind doctor - strange issues in his book into the Silent Land;
  • All Broks, and insight - minds emerging from processes and interaction;
  • Identifying The Reptile - people asking to answer questions of this type, using their ‘intelligence’;
  • the ‘answers’ - that (in English at least) - each of target words beginning with ‘c’;
  • marketing results, with the general public - quick and easy, incredibly lucrative;
  • why coffee adverts - keep harping on aroma, barely mentioning taste;
  • ‘code’ for cigarettes - forbidden, adult, risky;
  • fallacy of lonely fact;
  • the immortals, ah, but no one - why French writer, Jean Dutourd, ‘Grand officier de la Légion d'honneur’