20. Neoliberalism

Embodying and Affecting Neoliberalism

  1. Frances E. Mascia-Lees
  1. Carla Freeman

Published Online: 14 JUL 2011

DOI: 10.1002/9781444340488.ch20

A Companion to the Anthropology of the Body and Embodiment

A Companion to the Anthropology of the Body and Embodiment

How to Cite

Freeman, C. (2011) Neoliberalism, in A Companion to the Anthropology of the Body and Embodiment (ed F. E. Mascia-Lees), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444340488.ch20

Editor Information

  1. Rutgers University, USA

Author Information

  1. Departments of Anthropology and Women's Studies, Emory University, USA

Publication History

  1. Published Online: 14 JUL 2011
  2. Published Print: 15 APR 2011

ISBN Information

Print ISBN: 9781405189491

Online ISBN: 9781444340488

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Keywords:

  • neoliberalism - embodying and affecting neoliberalism;
  • Emily Martin's work (1994) - neoliberalism's mandate of flexibility;
  • neoliberal production, consumption and the self;
  • Arlie Hochschild's The Managed Heart - Mills's “personality market”;
  • “Mothering” involving listening carefully to customer needs;
  • shifting capitalist emphasis - from centralized industries and bureaucratic hierarchy;
  • Barbados phone directory - array of new psychological services;
  • affective labors in “PUBLIC” and “PRIVATE”

Summary

This chapter contains sections titled:

  • Prelude: An Entrepreneurial Story

  • Neoliberal Production, Consumption, and the Self

  • The Spirit of Neoliberalism: Entrepreneurship and the Particularities of Culture

  • Affective Labors in “Public” and “Private”

  • Acknowledgments

  • References