3. Tryhards, Fashion Victims, and Effortless Cool

  1. Jessica Wolfendale2 and
  2. Jeanette Kennett3
  1. Luke Russell

Published Online: 31 AUG 2011

DOI: 10.1002/9781444345568.ch3

Fashion - Philosophy for Everyone: Thinking with Style

Fashion - Philosophy for Everyone: Thinking with Style

How to Cite

Russell, L. (2011) Tryhards, Fashion Victims, and Effortless Cool, in Fashion - Philosophy for Everyone: Thinking with Style (eds J. Wolfendale and J. Kennett), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444345568.ch3

Editor Information

  1. 2

    West Virginia University, USA

  2. 3

    Macquarie University, Sydney, Australia

Author Information

  1. University of Sydney, Australia

Publication History

  1. Published Online: 31 AUG 2011
  2. Published Print: 2 SEP 2011

Book Series:

  1. Philosophy for Everyone

Book Series Editors:

  1. Fritz Allhoff

Series Editor Information

  1. Western Michigan University, USA

ISBN Information

Print ISBN: 9781405199902

Online ISBN: 9781444345568



  • tryhards, fashion victims, and effortless cool - people, wearing what is fashionable, failing to be cool;
  • conflicting desires, and aesthetic virtue of cool - monitoring shifts in fashion;
  • eagerness, in securing approval of other people - within peer groups;
  • teenagers, and the desire to be accepted - and admired by their peers, distancing from older generations;
  • clothes, in fashion in 1950s, “fashionable” - determined by attitudes and practices of people in that place at that time;
  • tryhards and fashion victims, wearing unfashionable clothes - denigration, and wearing fashionable clothes, for admiration and acceptance;
  • fashionistas, and moral criticism - aesthetic criticism, meeting norm of fashion;
  • effortless cool, and what it means - for a person to be cool, signaling approval;
  • morality, asking that we value other people - in and of themselves, not as a means to secure our own happiness;
  • happiness and compassion, self-effacing for different reasons - aesthetic virtue of cool, being also self-effacing


This chapter contains sections titled:

  • Being Fashionable

  • Tryhards and Fashion Victims

  • Effortless Cool

  • Self-effacing Goals