23. Cross-Fertilization in Chinese Cinema and Television

A Strategic Turn in Cultural Policy

  1. Yingjin Zhang3,4
  1. Ying Zhu1 and
  2. Bruce Robinson2

Published Online: 2 JUL 2012

DOI: 10.1002/9781444355994.ch23

A Companion to Chinese Cinema, A

A Companion to Chinese Cinema, A

How to Cite

Zhu, Y. and Robinson, B. (2012) Cross-Fertilization in Chinese Cinema and Television, in A Companion to Chinese Cinema, A (ed Y. Zhang), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444355994.ch23

Editor Information

  1. 3

    University of California, San Diego, USA

  2. 4

    Shanghai Jiaotong University, China

Author Information

  1. 1

    College of Staten Island, City University of New York, USA

  2. 2

    Austin, Texas, USA

Publication History

  1. Published Online: 2 JUL 2012
  2. Published Print: 19 MAR 2012

ISBN Information

Print ISBN: 9781444330298

Online ISBN: 9781444355994



  • cross-fertilization in Chinese cinema and television, a strategic turn;
  • CCTV and CCTV-6, film and television in China;
  • Movie Channel and China Film Group, the future direction of cinema;
  • Chinese popular culture, gaining ground within self-imposed limits;
  • Chinese Cinema and Television, early antagonism giving way;
  • dual system, state-subsidized and advertiser-sponsored;
  • film reform, late 1990s, consolidation and reorganization;
  • CFG, the formidable player, in production, distribution, exhibition;
  • CMC, film industry and audience share, clustering and companion programs;
  • Chinese film and television cross-fertilization, a new revenue


This chapter contains sections titled:

  • Introduction

  • Chinese Cinema and Television

  • China Film Group

  • CCTV-6

  • From Cross-Fertilization to Consolidation: Media Policy as Geostrategy