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13 Lessons Learned from a Research Saga

An Ambitious Content Analysis of Television Form

7. Research Methods in Media Studies

3. Working with Texts

  1. Matthew Lombard

Published Online: 2 DEC 2013

DOI: 10.1002/9781444361506.wbiems184

The International Encyclopedia of Media Studies

The International Encyclopedia of Media Studies

How to Cite

Lombard, M. 2013. Lessons Learned from a Research Saga. The International Encyclopedia of Media Studies. 7:3:13:303–318.

Publication History

  1. Published Online: 2 DEC 2013

Abstract

A team of researchers led by the author developed, designed, conducted, and reported a large-scale content analysis of the structural features of television. The project was unusually ambitious and, by necessity, creative. The chapter describes some of the key decisions and challenges the team faced along the way and the unexpected afterlife of the original project. The author concludes with advice for content analysis and for other researchers based on lessons learned from the experience.

Keywords:

  • Content analysis;
  • intercoder reliability;
  • structural features;
  • television;
  • quantitative;
  • sampling;
  • coding scheme