32 Boom or Boomerang
A Critical Review of Evidence Documenting Media Literacy Efficacy
5. Media Effects/Media Psychology
3. The Young Audience
8. Mediating and Mitigating Effects
Published Online: 3 JAN 2012
Copyright © 2013 Blackwell Publishing Ltd. All rights reserved.
The International Encyclopedia of Media Studies
How to Cite
Banerjee, S. C. and kubey, R. 2012. Boom or Boomerang. The International Encyclopedia of Media Studies. 5:3:32.
- Published Online: 3 JAN 2012
This chapter advances research on media literacy by reviewing studies that utilize media literacy in either short-term or long-term interventions. Media literacy interventions on a wide array of topics including violence, smoking, alcohol, and advertising are reviewed. Effectiveness of media literacy is discussed using various criteria: duration of intervention, intervention design, target group, intervention modality, causal process, and different strategies for media literacy interventions. Key questions addressed in this chapter ask how media literacy efficacy is defined, and what issues surround media literacy efficacy.
- media literacy;
- modality, production;
- target group