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Advertising, Ethics of

  1. Jamie Dow

Published Online: 1 FEB 2013

DOI: 10.1002/9781444367072.wbiee321

The International Encyclopedia of Ethics

How to Cite

Dow, J. 2013. Advertising, Ethics of. The International Encyclopedia of Ethics. .

Publication History

  1. Published Online: 1 FEB 2013

Abstract

Advertising is a type of communication between two parties. It covers a range of formats from small newspaper listings to video campaigns. It is often classified within the wider category of marketing, which includes many other activities, such as pricing.

Keywords:

  • business ethics;
  • cognitive development;
  • marketing;
  • media ethics;
  • motivation;
  • practical (applied) ethics;
  • management