Advertising, Ethics of
Published Online: 1 FEB 2013
Copyright © 2013 Blackwell Publishing Ltd. All rights reserved.
The International Encyclopedia of Ethics
How to Cite
Dow, J. 2013. Advertising, Ethics of. The International Encyclopedia of Ethics. .
- Published Online: 1 FEB 2013
Advertising is a type of communication between two parties. It covers a range of formats from small newspaper listings to video campaigns. It is often classified within the wider category of marketing, which includes many other activities, such as pricing.
- business ethics;
- cognitive development;
- media ethics;
- practical (applied) ethics;