Two. The Ethical Problematization of ‘The Consumer’

  1. Clive Barnett,
  2. Paul Cloke,
  3. Nick Clarke and
  4. Alice Malpass

Published Online: 13 JAN 2011

DOI: 10.1002/9781444390216.ch2

Globalizing Responsibility: The Political Rationalities of Ethical Consumption

Globalizing Responsibility: The Political Rationalities of Ethical Consumption

How to Cite

Barnett, C., Cloke, P., Clarke, N. and Malpass, A. (2010) The Ethical Problematization of ‘The Consumer’, in Globalizing Responsibility: The Political Rationalities of Ethical Consumption, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444390216.ch2

Publication History

  1. Published Online: 13 JAN 2011
  2. Published Print: 3 DEC 2010

Book Series:

  1. RGS-IBG Book Series

ISBN Information

Print ISBN: 9781405145589

Online ISBN: 9781444390216

SEARCH

Keywords:

  • theorizing consumption differently;
  • ethical problematization of ‘The Consumer’;
  • Michel Foucault's discussions of governmentality and ethics - analysing politicization of everyday consumption;
  • Foucault's work on governmentality and ethics - politics of consumption and agency of consumers;
  • choice, making service- providers - responsive to variegated needs of citizens;
  • theorists of ‘reflexive modernization’ and ‘globalization’ - biographical creativity, how we now live in ‘post-traditional’ societies;
  • theorizing consumers as political subjects - vocabulary of ‘consumerism’, bound with style of theorizing;
  • Micheletti, arguing that political consumerism - what is called as ‘individualized collective action’;
  • consumerism, on the rise, eclipsing other - virtuous, forms of social interaction;
  • consumer activism, and mobilization of people - securing rights as consumers in marketplace

Summary

This chapter contains sections titled:

  • Teleologies of Consumerism and Individualization

  • Theorizing Consumers as Political Subjects

  • The Responsibilization of the Consumer

  • What Type of Subject Is ‘The Consumer’?

  • Does Governing Consumption Involve Governing the Consumer?

  • The Ethical Problematization of the Consumer

  • Conclusion