13. Rapid Practice Expansion through Strategic Design Computation

  1. Dr Tuba Kocatürk MSc Digital Architectural Design architect Senior Lecturer Programme Director and
  2. Dr Benachir Medjdoub PhD Lecturer Principal Investigator Reader
  1. Cristiano Ceccato

Published Online: 20 APR 2011

DOI: 10.1002/9781444392395.ch13

Distributed Intelligence in Design

Distributed Intelligence in Design

How to Cite

Ceccato, C. (2011) Rapid Practice Expansion through Strategic Design Computation, in Distributed Intelligence in Design (eds T. Kocatürk and B. Medjdoub), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444392395.ch13

Editor Information

  1. School of the Built Environment, Salford University, UK

Author Information

  1. Zaha Hadid Architects, UK

Publication History

  1. Published Online: 20 APR 2011
  2. Published Print: 7 JAN 2011

ISBN Information

Print ISBN: 9781444333381

Online ISBN: 9781444392395



  • rapid practice expansion - through strategic design computation;
  • Zaha Hadid Architects (ZHA), London-based architecture practice - operating internationally with projects under development and construction worldwide;
  • continuous, rapid growth in sophisticated computational technology - and creative design tools;
  • aesthetics of computation and myriad forms - patterns and physical constructs, generated through parametric modelling and procedural scripting;
  • ZHA, ‘general scripting’ knowledge base - spreading uniformly, around office and project teams;
  • design execution, and integrated digital building delivery;
  • downstream stages of project execution - loosely defined in AIA terms as Construction Documentation (CD), Tender Action (TA) and Construction Administration (CA);
  • traditional contract forms in AEC - assuming 2-D paper documentation, standard instrument of contract for executing building projects;
  • design execution and integrated digital building delivery;
  • Digital Project model, integrating primary structure (steel) - with exterior and interior cladding systems


This chapter contains sections titled:

  • The context of contemporary global architectural practice

  • Geometry and technology

  • Early design phases and design exploration

  • Parametric design language

  • Design and computation research

  • Design execution and integrated digital building delivery

  • An initial 3-D coordination project

  • Digital form definition and mock-up construction

  • Intercontinental building integration

  • Ongoing development and knowledge capture