21. Cross-Cultural Psychology in Applied Settings

Passages to Differences

  1. Paul R. Martin2,
  2. Fanny M. Cheung BA PhD3,
  3. Michael C. Knowles MCom (Qld), PhD (Edin)4,
  4. Michael Kyrios5,
  5. J. Bruce Overmier6 and
  6. José M. Prieto7
  1. Kaiping Peng PhD and
  2. Susannah B. F. Paletz PhD

Published Online: 20 APR 2011

DOI: 10.1002/9781444395150.ch21

IAAP Handbook of Applied Psychology

IAAP Handbook of Applied Psychology

How to Cite

Peng, K. and Paletz, S. B. F. (2011) Cross-Cultural Psychology in Applied Settings, in IAAP Handbook of Applied Psychology (eds P. R. Martin, F. M. Cheung, M. C. Knowles, M. Kyrios, J. B. Overmier and J. M. Prieto), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444395150.ch21

Editor Information

  1. 2

    Griffith University, Queensland, Australia

  2. 3

    Chinese University of Hong Kong

  3. 4

    Monash University, Melbourne, Australia

  4. 5

    Swinburne University of Technology, Australia

  5. 6

    University of Minnesota, USA

  6. 7

    Complutense University of Madrid, Spain

Author Information

  1. University of California, Berkeley, USA

Publication History

  1. Published Online: 20 APR 2011
  2. Published Print: 1 APR 2011

ISBN Information

Print ISBN: 9781405193313

Online ISBN: 9781444395150



  • cross-cultural psychology, in applied settings - passages to differences;
  • interest in culture and cultural differences - among psychologists, and applied psychologists;
  • cross-cultural psychology, study of the ways - the human mind can be transformed;
  • cross-cultural psychology, emerging - as an important field of applied psychological research;
  • East–West differences, contrasting cultural conceptions of person - and that person's interdependence versus independence from social context;
  • cultural conceptions, influenced by sociological and religious history of cultures;
  • holistic and analytic orientations - research, delving into Eastern and Western cultural approaches to human thinking and cognition;
  • past moral development research, in the US - focusing on abstract ethic of autonomy, as pinnacle of moral development;
  • sensitivity to role of contextual factors - and attention to field, having their drawbacks;
  • estimates of probability and perceptions of future - implications not only for economic judgments, but also for business decisions by managers


This chapter contains sections titled:

  • Foundational Theories of Cross-Cultural Psychology

  • Practical Implications of the Differences

  • Concluding Remarks

  • References