27. Media and Consumer Psychology
- Paul R. Martin4,
- Fanny M. Cheung BA PhD5,
- Michael C. Knowles MCom (Qld), PhD (Edin)6,
- Michael Kyrios7,
- J. Bruce Overmier8 and
- José M. Prieto9
Published Online: 20 APR 2011
Copyright © 2011 Blackwell Publishing Ltd
IAAP Handbook of Applied Psychology
How to Cite
Kardes, F. R., Goddard, P., Han, X. and Pfeiffer, B. E. (2011) Media and Consumer Psychology, in IAAP Handbook of Applied Psychology (eds P. R. Martin, F. M. Cheung, M. C. Knowles, M. Kyrios, J. B. Overmier and J. M. Prieto), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444395150.ch27
Griffith University, Queensland, Australia
Chinese University of Hong Kong
Monash University, Melbourne, Australia
Swinburne University of Technology, Australia
University of Minnesota, USA
Complutense University of Madrid, Spain
- Published Online: 20 APR 2011
- Published Print: 1 APR 2011
Print ISBN: 9781405193313
Online ISBN: 9781444395150
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