4. Health Promotion

  1. Paul R. Martin3,
  2. Fanny M. Cheung BA PhD4,
  3. Michael C. Knowles MCom (Qld), PhD (Edin)5,
  4. Michael Kyrios6,
  5. J. Bruce Overmier7 and
  6. José M. Prieto8
  1. Charles Abraham1,
  2. Gerjo Kok MSc, PhD2,
  3. Herman P. Schaalma PhD2 and
  4. Aleksandra Luszczynska PhD1

Published Online: 20 APR 2011

DOI: 10.1002/9781444395150.ch4

IAAP Handbook of Applied Psychology

IAAP Handbook of Applied Psychology

How to Cite

Abraham, C., Kok, G., Schaalma, H. P. and Luszczynska, A. (2011) Health Promotion, in IAAP Handbook of Applied Psychology (eds P. R. Martin, F. M. Cheung, M. C. Knowles, M. Kyrios, J. B. Overmier and J. M. Prieto), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444395150.ch4

Editor Information

  1. 3

    Griffith University, Queensland, Australia

  2. 4

    Chinese University of Hong Kong

  3. 5

    Monash University, Melbourne, Australia

  4. 6

    Swinburne University of Technology, Australia

  5. 7

    University of Minnesota, USA

  6. 8

    Complutense University of Madrid, Spain

Author Information

  1. 1

    Department of Health and the National Institute, UK

  2. 2

    Maastricht University, Netherlands

Publication History

  1. Published Online: 20 APR 2011
  2. Published Print: 1 APR 2011

ISBN Information

Print ISBN: 9781405193313

Online ISBN: 9781444395150



  • health promotion - health and health-related behavior patterns, embedded in legislative and social contexts;
  • poverty, depriving people of shelter, clean water and nutrition - creating environments conducive to outbreaks of infectious diseases;
  • health promotion, designed to change behavior patterns - targeting different types of health-related behavior;
  • National Institute for Health and Clinical Excellence (NICE) - advising best practice and cost-effectiveness in UK National Health Service;
  • PRECEDE-PROCEED model for health program planning;
  • intervention mapping process;
  • association between effectiveness and parent involvement - effectiveness and inclusion of intervention sessions;
  • Information-Motivation-Behavioral Skills model;
  • Bandura (1999), four main change approaches - effective in enhancing self-efficacy;
  • intervention evaluation - health promotion interventions, not evaluated - even when evaluations are undertaken, assessing whether target audience notices the intervention


This chapter contains sections titled:

  • Identifying Determinants of Health: A Social Ecological Perspective

  • Useful Guidance for Health Promoters

  • Planning Health Promotion

  • Theoretical Framework for Health Promotion: Information, Motivation, and Behavioral Skills

  • Selecting Effective Behavior Change Techniques

  • Intervention Evaluation

  • Conclusions

  • References