8. A Power Worth Fighting for

  1. Jane L. Chapman and
  2. Nick Nuttall

Published Online: 15 APR 2011

DOI: 10.1002/9781444395372.ch8

Journalism Today: A Themed History

Journalism Today: A Themed History

How to Cite

Chapman, J. L. and Nuttall, N. (2011) A Power Worth Fighting for, in Journalism Today: A Themed History, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444395372.ch8

Publication History

  1. Published Online: 15 APR 2011
  2. Published Print: 5 APR 2011

ISBN Information

Print ISBN: 9781405179539

Online ISBN: 9781444395372



  • Rupert Murdoch, and a power worth fighting for - inheriting the newspaper company, from his father Sir Keith Murdoch;
  • Murdoch junior's first US purchase, the San Antonio Express-News in 1973 - News Corporation becoming global;
  • The Millward Brown research agency, describing Google - as the most powerful brand in the world;
  • organizations, like News Corporation, Time Warner Inc., and The Walt Disney Company - buying up promising internet-based companies like MySpace, the digital express;
  • globalization and deregulation - bigger issues in Britain than in the US or other countries, lacking a strong public service broadcasting ethic;
  • FactFile, Cable News Network and “CNN Effect” - history of scooping its rivals;
  • multinationals, like Topsy in Uncle Tom's Cabin - having “just growed,” with no other evolutionary option;
  • journalism, embedded in technology - not necessarily following that technology, determining nature of journalism;
  • media companies, willing to invest - losing sums of money to dominate their chosen media form;
  • journalism, buffeted by technological innovation - broadcast, moving from film to video and from tape to digital processes


This chapter contains sections titled:

  • FactFile: Rupert Murdoch and News Corporation

  • FactFile: Cable News Network and the “CNN Effect”