13. Searching for the Apollo: Black Moviegoing and Its Contexts in the Small-Town US South

  1. Richard Maltby2,
  2. Daniel Biltereyst3 and
  3. Philippe Meers4
  1. Arthur Knight

Published Online: 20 APR 2011

DOI: 10.1002/9781444396416.ch13

Explorations in New Cinema History: Approaches and Case Studies

Explorations in New Cinema History: Approaches and Case Studies

How to Cite

Knight, A. (2011) Searching for the Apollo: Black Moviegoing and Its Contexts in the Small-Town US South, in Explorations in New Cinema History: Approaches and Case Studies (eds R. Maltby, D. Biltereyst and P. Meers), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444396416.ch13

Editor Information

  1. 2

    Flinders University, South Australia

  2. 3

    Department of Communication Studies, Ghent University, Belgium

  3. 4

    University of Antwerp, Belgium

Author Information

  1. College of William and Mary, Virginia, USA

Publication History

  1. Published Online: 20 APR 2011
  2. Published Print: 8 APR 2011

ISBN Information

Print ISBN: 9781405199490

Online ISBN: 9781444396416

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Keywords:

  • searching for the Apollo - black moviegoing, its contexts in small-town US South;
  • Williamsburg's socio-cultural landscape - unlikely to be a rich terrain of black moviegoing;
  • Douglas Gomery, and US moviegoing - segregation and chronic ‘underseating’ for African Americans in the South;
  • African Americans, consumer market - Gomery arguing, blacks in the South relying on radio;
  • Williamsburg's inhospitable conditions for black moviegoing - ‘Apollo’ in American film industry's record;
  • case study of black moviegoing in Williamsburg - judging its representativeness;
  • Williamsburg, an era of cinema - small town housing a small college, state-supported asylum;
  • Film Daily Yearbook (FDYB), and numbers - theatre ‘catering to Negro patronage’;
  • Williamsburg's first cinema, nickelodeon-like Palace Theatre - opened in 1910, in centre of town;
  • John Tabb's active and activist moviegoing - African Americans in Williamsburg, four issues

Summary

This chapter contains sections titled:

  • The Surround: Town and Country, White and Black

  • Searching for the Apollo: The Many, Elusive Places for Black Moviegoing in Williamsburg

  • Conclusion

  • References