Chapter 21. Creating a Revenue Advantage through Sales and Marketing Excellence

  1. Dr. Florian Budde Director3,
  2. Prof. Dr. Utz-Hellmuth Felcht Chairman of the Board of Management (CEO)4 and
  3. Dr. Heiner Frankemölle Director5
  1. John Warner1,
  2. Joël Claret2,
  3. Dr. Ralph Marquardt3 and
  4. Eric Roegner1

Published Online: 7 FEB 2008

DOI: 10.1002/9783527612246.ch21

Value Creation: Strategies for the Chemical Industry, Second Edition

Value Creation: Strategies for the Chemical Industry, Second Edition

How to Cite

Warner, J., Claret, J., Marquardt, R. and Roegner, E. (2005) Creating a Revenue Advantage through Sales and Marketing Excellence, in Value Creation: Strategies for the Chemical Industry, Second Edition (eds F. Budde, U.-H. Felcht and H. Frankemölle), Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim, Germany. doi: 10.1002/9783527612246.ch21

Editor Information

  1. 3

    McKinsey & Company, Inc., Taunustor 2, 60311 Frankfurt/M., Germany

  2. 4

    Degussa AG, Bennigsenplatz 1, 40474 Düsseldorf, Germany

  3. 5

    McKinsey & Company, Inc., Magnusstrasse 11, 50672 Cologne, Germany

Author Information

  1. 1

    McKinsey & Company, Inc., BP Tower, 200 Public Square Suite 3900, Cleveland OH 44114, USA

  2. 2

    McKinsey & Company, Inc., Avenue Louis Casai 18, 1209 Geneva, Switzerland

  3. 3

    McKinsey & Company, Inc., Taunustor 2, 60311 Frankfurt/M., Germany

Publication History

  1. Published Online: 7 FEB 2008
  2. Published Print: 25 NOV 2005

ISBN Information

Print ISBN: 9783527312665

Online ISBN: 9783527612246

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