Chapter 27. The Chemical Industry and Public Perception

  1. Dr. Florian Budde Director2,
  2. Prof. Dr. Utz-Hellmuth Felcht Chairman of the Board of Management (CEO)3 and
  3. Dr. Heiner Frankemölle Director4
  1. Dr. Wilfried Sahm

Published Online: 7 FEB 2008

DOI: 10.1002/9783527612246.ch27

Value Creation: Strategies for the Chemical Industry, Second Edition

Value Creation: Strategies for the Chemical Industry, Second Edition

How to Cite

Sahm, W. (2005) The Chemical Industry and Public Perception, in Value Creation: Strategies for the Chemical Industry, Second Edition (eds F. Budde, U.-H. Felcht and H. Frankemölle), Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim, Germany. doi: 10.1002/9783527612246.ch27

Editor Information

  1. 2

    McKinsey & Company, Inc., Taunustor 2, 60311 Frankfurt/M., Germany

  2. 3

    Degussa AG, Bennigsenplatz 1, 40474 Düsseldorf, Germany

  3. 4

    McKinsey & Company, Inc., Magnusstrasse 11, 50672 Cologne, Germany

Author Information

  1. VCI, Germany

Publication History

  1. Published Online: 7 FEB 2008
  2. Published Print: 25 NOV 2005

ISBN Information

Print ISBN: 9783527312665

Online ISBN: 9783527612246

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Keywords:

  • chemical industry;
  • public perception;
  • structure;
  • significance;
  • image in Germany;
  • acceptance in Germany;
  • creating awareness;
  • creating acceptance;
  • communication;
  • current challenges

Summary

This chapter contains sections titled:

  • Public Perception of the Chemical Industry – its Structure and Significance

    • What Does the Public Associate with the “Chemical Industry”?

    • What Is the Value of a Good Image for the Chemical Industry?

    • How is the Image of the Chemical Industry Formed?

  • Image and Acceptance in Germany

    • Credibility in Public Debate

    • The Chemical Industry Viewed as an Economic Factor

    • Value and Responsibility Criteria

    • Acceptance: Yes – But With Strict Controls

    • Insights from the Long-term Trend

  • Creating Awareness and Acceptance through Communication

    • Joint Advertising and Political Campaigns

    • Dialog Programs and Events

  • Current Challenges

    • The Industry's Image in an International Comparison

    • Shaping the Future with New Technologies

  • Summary