Chapter 4. Chemicals – Driving Innovation in Other Industries

  1. Dr. Florian Budde Director3,
  2. Prof. Dr. Utz-Hellmuth Felcht Chairman of the Board of Management (CEO)4 and
  3. Dr. Heiner Frankemölle Director5
  1. Prof. Dr. Thomas Schreckenbach1 and
  2. Dr. Werner Becker2

Published Online: 7 FEB 2008

DOI: 10.1002/9783527612246.ch4

Value Creation: Strategies for the Chemical Industry, Second Edition

Value Creation: Strategies for the Chemical Industry, Second Edition

How to Cite

Schreckenbach, T. and Becker, W. (2005) Chemicals – Driving Innovation in Other Industries, in Value Creation: Strategies for the Chemical Industry, Second Edition (eds F. Budde, U.-H. Felcht and H. Frankemölle), Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim, Germany. doi: 10.1002/9783527612246.ch4

Editor Information

  1. 3

    McKinsey & Company, Inc., Taunustor 2, 60311 Frankfurt/M., Germany

  2. 4

    Degussa AG, Bennigsenplatz 1, 40474 Düsseldorf, Germany

  3. 5

    McKinsey & Company, Inc., Magnusstrasse 11, 50672 Cologne, Germany

Author Information

  1. 1

    Merck KGaA, Frankfurter Str. 250, 64293 Darmstadt, Germany

  2. 2

    Merck KGaA, Liquid Crystals Division, 64271 Darmstadt, Germany

Publication History

  1. Published Online: 7 FEB 2008
  2. Published Print: 25 NOV 2005

ISBN Information

Print ISBN: 9783527312665

Online ISBN: 9783527612246

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Keywords:

  • chemical industry;
  • chemicals;
  • driving innovation;
  • liquid crystals;
  • active patent strategy;
  • customer-focused approach

Summary

This chapter contains sections titled:

  • Liquid Crystals: Superlative, Not Superfluous

    • Staying Power

    • Managing an Active Patent Strategy

    • A Customer-focused Approach Built on Expertise in Production and Application Technology

    • Timing is Everything: Internationalization and Diversification

    • The Best Intellects

  • Outlook

  • Summary