Chapter 9. Creating the World's Leading Specialty Chemicals Company

  1. Dr. Florian Budde Director1,
  2. Prof. Dr. Utz-Hellmuth Felcht Chairman of the Board of Management (CEO)2 and
  3. Dr. Heiner Frankemölle Director3
  1. Prof. Dr. Utz-Hellmuth Felcht

Published Online: 7 FEB 2008

DOI: 10.1002/9783527612246.ch9

Value Creation: Strategies for the Chemical Industry, Second Edition

Value Creation: Strategies for the Chemical Industry, Second Edition

How to Cite

Felcht, U.-H. (2005) Creating the World's Leading Specialty Chemicals Company, in Value Creation: Strategies for the Chemical Industry, Second Edition (eds F. Budde, U.-H. Felcht and H. Frankemölle), Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim, Germany. doi: 10.1002/9783527612246.ch9

Editor Information

  1. 1

    McKinsey & Company, Inc., Taunustor 2, 60311 Frankfurt/M., Germany

  2. 2

    Degussa AG, Bennigsenplatz 1, 40474 Düsseldorf, Germany

  3. 3

    McKinsey & Company, Inc., Magnusstrasse 11, 50672 Cologne, Germany

Author Information

  1. Degussa AG, Bennigsenplatz 1, 40474 Düsseldorf, Germany

Publication History

  1. Published Online: 7 FEB 2008
  2. Published Print: 25 NOV 2005

ISBN Information

Print ISBN: 9783527312665

Online ISBN: 9783527612246

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Keywords:

  • chemical industry;
  • specialty chemicals company;
  • organization decentralized as possible;
  • as centralized as necessary;
  • united corporate culture;
  • new challenges;
  • next transformation goals

Summary

This chapter contains sections titled:

  • The Portfolio: “Creating the World's Leading Specialty Chemicals Company”

    • Focus on Specialty Chemicals through Divestments

    • Development of the Core Portfolio through Organic Growth and Acquisitions

  • Organization: “as Decentralized as Possible, as Centralized as Necessary”

    • Market Oriented Business Units: “Business First”

    • Small Corporate Center, Independent Shared Services

    • Site Services

  • A United Corporate Culture: “Blue Spirit”

    • A New Brand for the Company with a New Name, Vision, Mission, Guidelines

    • Umbrella Brand Degussa: “Creating Essentials”

  • New Challenges and the Next Transformation Goals

    • Solutions to Customers

    • Emerging Markets

    • Site Excellence

    • Human and Corporate Excellence

  • Conclusion

  • Summary