Chapter 2. The Aim of a Project

  1. Dr. Jens-Peter Gregersen

Published Online: 21 DEC 2007

DOI: 10.1002/9783527615834.ch02

Research and Development of Vaccines and Pharmaceuticals from Biotechnology: A Guide to Effective Project Management, Patenting and Product Registration

Research and Development of Vaccines and Pharmaceuticals from Biotechnology: A Guide to Effective Project Management, Patenting and Product Registration

How to Cite

Gregersen, J.-P. (1994) The Aim of a Project, in Research and Development of Vaccines and Pharmaceuticals from Biotechnology: A Guide to Effective Project Management, Patenting and Product Registration, Wiley-VCH Verlag GmbH, Weinheim, Germany. doi: 10.1002/9783527615834.ch02

Author Information

  1. Hoechst AG, H811 D-65926 Frankfurt/M.

Publication History

  1. Published Online: 21 DEC 2007
  2. Published Print: 25 AUG 1994

ISBN Information

Print ISBN: 9783527300594

Online ISBN: 9783527615834

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Keywords:

  • aim of applied research project;
  • creative Market Research;
  • project planning;
  • product management;
  • marketing experts

Summary

This chapter contains sections titled:

  • Defining the Aim

  • Creative Market Research and Other Valuable Background Information