Chapter 21. Mass Media Campaigns for the Prevention of Back Pain-Related Disability

  1. Prof. Saifudin Rashiq4,
  2. Prof. Donald Schopflocher5,
  3. Prof. Paul Taenzer6 and
  4. Prof. Egon Jonsson7,8
  1. Rachelle Buchbinder1,
  2. Douglas P. Gross2,
  3. Erik L. Werner3 and
  4. Jill A. Hayden8

Published Online: 24 NOV 2008

DOI: 10.1002/9783527622665.ch21

Chronic Pain: A Health Policy Perspective

Chronic Pain: A Health Policy Perspective

How to Cite

Buchbinder, R., Gross, D. P., Werner, E. L. and Hayden, J. A. (2008) Mass Media Campaigns for the Prevention of Back Pain-Related Disability, in Chronic Pain: A Health Policy Perspective (eds S. Rashiq, D. Schopflocher, P. Taenzer and E. Jonsson), Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim, Germany. doi: 10.1002/9783527622665.ch21

Editor Information

  1. 4

    University of Alberta, Department of Anesthesiology and Pain Medicine, Clinical Sciences Building 8-120, Edmonton, Alberta T6G 2G3, Canada

  2. 5

    University of Alberta, Nursing Research Office, Clinical Science Building 4-103, Edmonton, Alberta T6G 2G3, Canada

  3. 6

    University of Calgary, Faculty of Medicine, 2nd Street SW 100-2310, Calgary, Alberta T2S 3C4, Canada

  4. 7

    University of Alberta, Department of Public Health Science, Institute of Health Economics, 10405 Jasper Ave, Edmonton, Alberta T5J 3N4, Canada

  5. 8

    University of Toronto, Department of Health Policy, Management & Evaluation, 399 Bathurst Street, Toronto, Ontario M5T 2S8, Canada

Author Information

  1. 1

    Cabrini Hospital and Monash University, School of Public Health and Preventive Medicine, 183 Wattletree Road, Malvern, Victoria 3144, Australia

  2. 2

    University of Alberta, Faculty of Rehabilitation Medicine, Department of Physical Therapy, Corbett Hall, Edmonton, Alberta T6G 2G4, Canada

  3. 3

    University of Bergen, Department of Public Health and Primary Health Care, 5020 Bergen, Norway

  4. 8

    University of Toronto, Department of Health Policy, Management & Evaluation, 399 Bathurst Street, Toronto, Ontario M5T 2S8, Canada

Publication History

  1. Published Online: 24 NOV 2008
  2. Published Print: 20 AUG 2008

Book Series:

  1. Health Care and Disease Management

Book Series Editors:

  1. Prof. Dr. Egon Jonsson7,8

Series Editor Information

  1. 7

    University of Alberta, Department of Public Health Science, Institute of Health Economics, 10405 Jasper Ave, Edmonton, Alberta T5J 3N4, Canada

  2. 8

    University of Toronto, Department of Health Policy, Management & Evaluation, 399 Bathurst Street, Toronto, Ontario M5T 2S8, Canada

ISBN Information

Print ISBN: 9783527323821

Online ISBN: 9783527622665

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Keywords:

  • mass media campaign;
  • low back pain-related disability;
  • public health intervention;
  • design of campaign;
  • planning of campaign;
  • evaluation of campaign

Summary

This chapter contains sections titled:

  • Introduction

  • Methods

  • Mass Media Campaigns for Back Pain

  • Considering the Design and Evaluation of Back Pain Media Campaigns

  • Conclusion

  • Acknowledgments

  • References