When Drivers See Red: Car Color Frustrators and Drivers’ Aggressiveness
Article first published online: 14 FEB 2012
© 2012 Wiley Periodicals, Inc.
Volume 38, Issue 2, pages 166–169, March / April 2012
How to Cite
Guéguen, N., Jacob, C., Lourel, M. and Pascual, A. (2012), When Drivers See Red: Car Color Frustrators and Drivers’ Aggressiveness. Aggr. Behav., 38: 166–169. doi: 10.1002/ab.21416
- Issue published online: 14 FEB 2012
- Article first published online: 14 FEB 2012
- Manuscript Accepted: 30 NOV 2011
- Manuscript Received: 2 AUG 2011
- car color;
Research has found that exposition to red is associated with physiological activation and fighting spirit. A field experiment was conducted to explore whether the color of cars is related to an aggressive response. Drivers waiting at a traffic light were blocked by an experimental car. The color of the car varied (blue, red, green, black, and white). The amount of time that elapsed until the drivers responded by honking their horns or beaming their headlights was the dependent variable. It was found that the red car elicited early aggressive response.