Research Article

Unscrambling words increases brand name recognition and preference

  1. Antonia Kronlund1,*,
  2. Daniel M. Bernstein2

Article first published online: 29 JUN 2006

DOI: 10.1002/acp.1220

Issue

Applied Cognitive Psychology

Applied Cognitive Psychology

Special Issue: Bethschrift Redux: Research Inspired by the Work of Elizabeth F. Loftus

Volume 20, Issue 5, pages 681–687, July 2006

Additional Information

How to Cite

Kronlund, A. and Bernstein, D. M. (2006), Unscrambling words increases brand name recognition and preference. Appl. Cognit. Psychol., 20: 681–687. doi: 10.1002/acp.1220

Author Information

  1. 1

    Simon Fraser University, Canada

  2. 2

    Kwantlen University College, Canada and University of Washington, USA

*Department of Psychology, Simon Fraser University, Burnaby, British Columbia, Canada V5A 1S6.

Publication History

  1. Issue published online: 29 JUN 2006
  2. Article first published online: 29 JUN 2006

Funded by

  • NIMH. Grant Number: MH642634

SEARCH

SEARCH BY CITATION

ARTICLE TOOLS

Get PDF (69K)

Options for accessing this content:

  • If you have access to this content through a society membership, please first log in to your society website.
  • If you would like institutional access to this content, please recommend the title to your librarian.
  • Login via Athens http://onlinelibrary.wiley.com/athens or other institutional login options http://onlinelibrary.wiley.com/login-options .
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >

Get PDF (69K)