Memory is malleable and open to influence between encoding and retrieval. Information about a past event given to us by, for example, a co-witness can be incorporated into our own memory reports. Pairs of participants were shown 50 photographs of faces, given a power task where one had to be a designer (low-power) and one a judge (high-power), and then given a recognition test where one partner had to answer before the other. The individuals in the low-power group were more influenced by their partner's responses than those in the high-power group. This has important forensic, educational and organisational applications and shows that memory conformity can be manipulated by power. Copyright © 2007 John Wiley & Sons, Ltd.