Special Issue Article
The Fading affect bias: But what the hell is it for?
Article first published online: 23 SEP 2009
Copyright © 2009 John Wiley & Sons, Ltd.
Applied Cognitive Psychology
Special Issue: Baddeley Revisited: The Functional Approach to Autobiographical Memory
Volume 23, Issue 8, pages 1122–1136, November 2009
How to Cite
Walker, W. R. and Skowronski, J. J. (2009), The Fading affect bias: But what the hell is it for?. Appl. Cognit. Psychol., 23: 1122–1136. doi: 10.1002/acp.1614
- Issue published online: 23 SEP 2009
- Article first published online: 23 SEP 2009
This article reviews research examining the fading affect bias (FAB): The finding that the intensity of affect associated with negative autobiographical memories fades faster than affect associated with positive autobiographical memories. The FAB is a robust effect in autobiographical memory that has been replicated using a variety of methods and populations. The FAB is linked to both cognitive and social processes that support a positive view of the self. Accordingly, we speculate that one function of the FAB may be to induce individuals to be positive and action-oriented so that they may better face and master life challenges. Copyright © 2009 John Wiley & Sons, Ltd.