This paper appeared in the very first volume of the very first issue of Applied Cognitive Psychology and exemplifies the place of this journal in the field. The authors present an elegant theoretical framework about the study of time from philosophical and psychological traditions, and discuss how time and memory are interwoven. In a series of experiments, Loftus et al. examined participants' perception of time as a function of arousal level, and showed that arousal increases time estimations, especially for females. Throughout the manuscript, the authors knit together theoretical ideas with forensic implications, reinforcing the mission of Applied Cognitive Psychology to present the best science that also has profound implications for real world issues and applications.