Preferring the One in the Middle: Further Evidence for the Centre-stage Effect
Version of Record online: 1 JUL 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Applied Cognitive Psychology
Volume 26, Issue 2, pages 215–222, March/April 2012
How to Cite
Rodway, P., Schepman, A. and Lambert, J. (2012), Preferring the One in the Middle: Further Evidence for the Centre-stage Effect. Appl. Cognit. Psychol., 26: 215–222. doi: 10.1002/acp.1812
- Issue online: 2 MAR 2012
- Version of Record online: 1 JUL 2011
- Manuscript Accepted: 11 MAY 2011
- Manuscript Revised: 1 MAR 2011
- Manuscript Received: 23 SEP 2010
The location of an item influences a person's preference for that item, but it is unclear whether there is a preference for items located on the right or in the centre. In replication of the centre-stage effect, it was found that when participants were presented with a line of five pictures, they preferred pictures in the centre rather than at either end. This applies when the line of pictures was arranged horizontally or vertically and when participants selected from five pairs of identical socks arranged vertically. The results support the centre-stage explanation of location-based preference rather than the hemispheric difference or body-specific accounts. Implications of the effects of location on consumer choices and preference decisions are discussed. Copyright © 2011 John Wiley & Sons, Ltd.