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Abstract

Executive Summary

Foreword

Acknowledgments

Introduction

The Concepts and Mechanics of Fundraising

Understanding How Endowments Work

Significance of Contemporary Philanthropy in Higher Education

The Great Wealth Transfer

An Organizational Guide to the Rest of the Monograph

The Influence of Philanthropy on American Higher Education

British Support for the Creation of American Higher Education

Support from the American Colonies

Influence of Individual Donors

Issues of Donors' Control

Giving as a Collective: Alumni Giving and the Beginning of Systematic Solicitation

Conclusion

Who Is Philanthropic? Philanthropy by Nontraditional Donors

Overview of the Landscape

African American Giving and Philanthropy

Latino Philanthropy

Asian American Philanthropy

American Indian Philanthropy

Conclusion

Women and Philanthropy

Volunteering

Giving Decisions Among Couples

Organizational Choice

Conclusion

What Guides the Study of Philanthropy and Fundraising?

Motivations

Conclusion

Engaging Students and Young Alumni: The Importance of Cultivating the Next Generation of Donors

Giving Across the Generations

Engaging Youth in Philanthropy

Who Gives?

Adding Science to the Art of Fundraising: The Power of Using Data in Fundraising Strategy

A Critical Look at Philanthropic Giving

Conclusion and Challenges for Future Research

Notes

Appendix A: Fundraising Mechanics

Appendix B: Philanthropic Research Resources

References

Supplemental Bibliography

Name Index

Subject Index

About the Author