The authors identify constraints and critical factors that influence compliance with EurepGap standards among French bean smallholder exporters in Kirinyaga District, Kenya. A probit model was used to determine the factors influencing the EurepGap compliance decision while descriptive statistics were used to identify the major constraints to compliance. Results indicate that the high initial cost of compliance is a major constraint on compliance. This arises from the need to purchase recommended agro-chemicals and fertilizers, and the hiring of additional labor. The key factors that are likely to enhance compliance with the standards include socioeconomic and farm characteristics such as area under French beans, household size, total number of farm enterprises and access to extension services. However, compliance is also negatively influenced by access to off-farm income. The authors make several policy recommendations that could be implemented to enhance and upscale compliance with EurepGap standards in the study area. [EconLit citations: D230; Q130; Q180]. © 2010 Wiley Periodicals, Inc.