The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food
Article first published online: 9 SEP 2011
© 2011 Wiley Periodicals, Inc.
Volume 28, Issue 1, pages 54–66, Winter 2012
How to Cite
Ding, Y., Veeman, M. M. and Adamowicz, W. L. (2012), The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food. Agribusiness, 28: 54–66. doi: 10.1002/agr.20287
- Issue published online: 10 APR 2012
- Article first published online: 9 SEP 2011
- Genome Canada
- Genome Alberta
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We investigate the impact of trust on stated purchases for a food with health-related attributes (omega-3 content) that may be associated with fortification or genetically modified (GM) ingredients based on data from a Canada-wide survey. Assessing the predictive power of various trust measures on consumers' food choices using latent class models indicates that respondents who are generally trusting and also trust the food system are less averse to GM food. The finding that generalized trust (measured by trust in strangers and past trusting behavior) also affects consumers' choices of GM food, suggests that some concerns about GM-derived food are related to an individual's worldview and may be beyond the control of the food system.