Developing Brands for Patented Fruit Varieties: Does the Name Matter?
Version of Record online: 15 FEB 2013
© 2013 Wiley Periodicals, Inc.
Volume 29, Issue 3, pages 259–272, Summer 2013
How to Cite
Rickard, B. J., Schmit, T. M., Gómez, M. I. and Lu, H. (2013), Developing Brands for Patented Fruit Varieties: Does the Name Matter?. Agribusiness, 29: 259–272. doi: 10.1002/agr.21330
- Issue online: 3 JUL 2013
- Version of Record online: 15 FEB 2013
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