Success Factors of Cause-Related Marketing in Germany
Article first published online: 15 FEB 2013
© 2013 Wiley Periodicals, Inc.
Volume 29, Issue 2, pages 207–227, Spring 2013
How to Cite
Langen, N., Grebitus, C. and Hartmann, M. (2013), Success Factors of Cause-Related Marketing in Germany. Agribusiness, 29: 207–227. doi: 10.1002/agr.21331
- Issue published online: 21 MAR 2013
- Article first published online: 15 FEB 2013
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