Economic Performance and the Crisis: Strategies Adopted by the Wineries of Castilla-La Mancha (Spain)
Article first published online: 25 JUN 2014
© 2014 Wiley Periodicals, Inc.
Volume 31, Issue 1, pages 107–131, Winter 2015
How to Cite
Simon-Elorz, K., Castillo-Valero, J.S. and Garcia-Cortijo, M.C. (2015), Economic Performance and the Crisis: Strategies Adopted by the Wineries of Castilla-La Mancha (Spain). Agribusiness, 31: 107–131. doi: 10.1002/agr.21392
- Issue published online: 22 JAN 2015
- Article first published online: 25 JUN 2014
This article aims to study the strategies and the possibilities for competition of Castilla-La-Mancha wineries during the period 2004–2010. Therefore a model was defined which analyzes the impact that environmental variables such as age and size have had on economic performance, compared to marketing and management strategies adopted by the wineries. Finally, the impact is analyzed that successive reforms of the wine CMO and the economic crisis have had on the results in Castilla-La Mancha (CLM, Spain) wineries. [EconLit citations: L25; L66; Q13].