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ABSTRACT

This article aims to study the strategies and the possibilities for competition of Castilla-La-Mancha wineries during the period 2004–2010. Therefore a model was defined which analyzes the impact that environmental variables such as age and size have had on economic performance, compared to marketing and management strategies adopted by the wineries. Finally, the impact is analyzed that successive reforms of the wine CMO and the economic crisis have had on the results in Castilla-La Mancha (CLM, Spain) wineries. [EconLit citations: L25; L66; Q13].