Product design in price-competitive markets: A case study of a skin moisturizing lotion (pages 160–177)Miguel Bagajewicz, Season Hill, Amanda Robben, Heyde Lopez, Monica Sanders, Erin Sposato, Curtis Baade, Shamara Manora and Juliana Hey Coradin
Article first published online: 8 MAR 2010 | DOI: 10.1002/aic.12242