Senior Health Scientist, Office of Health Communication, Office of the Director.
Does social media improve communication? Evaluating the NIOSH science blog
Version of Record online: 18 JAN 2011
Copyright © 2011 Wiley-Liss, Inc.
American Journal of Industrial Medicine
Volume 54, Issue 5, pages 384–394, May 2011
How to Cite
Sublet, V., Spring, C., Howard, J. and National Institute for Occupational Safety and Health (2011), Does social media improve communication? Evaluating the NIOSH science blog. Am. J. Ind. Med., 54: 384–394. doi: 10.1002/ajim.20921
- Issue online: 4 APR 2011
- Version of Record online: 18 JAN 2011
- Manuscript Accepted: 20 OCT 2010
- social media;
- NIOSH Science Blog;
- workplace safety and health;
In 2007, NIOSH created the Science Blog as its first social media channel. The blog has more than 22,000 subscribers. The purpose of the evaluation was to identify the blog community of readers, its use as a two-way conversation channel and its effectiveness as an information resource.
Seventy-five readers randomly participated in an online survey from July 2009 to September 2009 to evaluate the Science Blog.
Responses indicated that the NIOSH Science Blog was a valued social media resource. Sixty percent of participants planned to continue using the blog in the next 6 months. A significant proportion of readers reported that they would make changes in the workplace based on information obtained from the Science Blog.
The NIOSH Science Blog provides is a useful communication channel to provide workplace safety and health information and expand the Institute's reach to new consumers. Am. J. Ind. Med. 54:384–394, 2011. © 2011 Wiley-Liss, Inc.