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Keywords:

  • alliance management;
  • collaborations;
  • open innovation;
  • pharmaceutical industry;
  • strategic partnerships

Sharers are winners: The concept of “Collaborative Innovation” has the potential to overcome the significant challenges the pharmaceutical industry faces in its effort to improve the lives of patients by fighting increasingly complex diseases. In order to succeed, it is crucial to join forces on a global level and to combine different approaches in a flexible way, requiring the right mindset of all involved parties, a combination of internal excellence and external openness, and the right organizational setup.