Stress-relaxation curves were obtained for ionomers containing different cations, per cents of ionization, and thermal treatments. Differences in the rheological behavior were found to depend more on the ionization level than on the ion. A recently proposed model for ionomers is discussed and found to be consistent with these results. In terms of this model the degree of ionization in the polymer acts as a regulator for the growth of small oriented lamellar (crystalline) regions. In the most general terms, the mechanical behavior and strength of ionomers appears dominated by the existence of “hard” regions interspersed among “soft” regions. In the polymers studied here there was some slight crystallinity; however, similar effects and explanations are probably suitable for amorphous “ionomers.” Toughness was also found in some completely amorphous carboxylcontaining copolymers without added ionic salts. The same explanation of “hard” regions interspersed among soft regions is also valid here. The “blocky” nature of the copolymerization may play a role in setting up this type of structure.