Hyperlink–affiliation network structure of top web sites: Examining affiliates with hyperlink in Korea
Article first published online: 18 MAR 2002
Copyright © 2002 Wiley Periodicals, Inc.
Journal of the American Society for Information Science and Technology
Volume 53, Issue 7, pages 592–601, 2002
How to Cite
Park, H. W., Barnett, G. A. and Nam, I.-Y. (2002), Hyperlink–affiliation network structure of top web sites: Examining affiliates with hyperlink in Korea. J. Am. Soc. Inf. Sci., 53: 592–601. doi: 10.1002/asi.10072
- Issue published online: 17 APR 2002
- Article first published online: 18 MAR 2002
This article argues that individual Web sites form hyperlink–affiliations with others for the purpose of strengthening their individual trust, expertness, and safety. It describes the hyperlink–affiliation network structure of Korea's top 152 Web sites. The data were obtained from their Web sites for October 2000. The results indicate that financial Web sites, such as credit card and stock Web sites, occupy the most central position in the network. A cluster analysis reveals that the structure of the hyperlink–affiliation network is influenced by the financial Web sites with which others are affiliated. These findings are discussed from the perspective of Web site credibility.